Every day, we get asked who finances the Epoch Times. Essentially, the answer is that the Epoch Times makes money from subscriptions and digital ads.
As of May 2018, The Epoch Times had just over 7 million readers worldwide and was among the top 100 newspapers globally. With an average circulation of 150,000 newspapers per day and a global reach of nearly 5 million readers a week online and in print, it’s among the most widely read online news organizations in English on a global scale.
So, who finances the Epoch Times? The answer, as always, is that no one. Most news media organizations are supported by advertising and subscription revenue. As a result, I have seen the number of newspaper employees in the US decline from about 900,000 in 2008 to around 550,000 today. Much of that has come through consolidation and elimination of positions (and jobs) in recent years. (Note: I used to work for a newspaper.
About The Epoch Times and Finance
The Epoch Times is a news organization founded by the Falun Dafa Association in New York, with headquarters in New York City. The newspaper is independent of the CCP and has no relationship to the Chinese government.
With a global presence, Epoch Times has offices around the world in North America, South America, Europe, Australia and Asia. Epoch Times publishes daily online news and articles as well as feature stories and multi-media content, including videos, photos and graphics in print sources.
How Does The Epoch Times Support itself?
The Epoch Times is supported by advertising and subscription revenue. While there are no corporate advertisers in our newspaper, some of the advertising revenue comes from digital and print ads placed by companies that want to reach an audience that includes millions of readers – not just a few thousand people who happen to subscribe to the newspaper.
“The New York Times” is one of the largest commercial entities that advertises in The Epoch Times. “The New York Times” doesn’t like to be called a newspaper. It needs to be called a commercial enterprise that publishes a highly-influential newspaper in the United States. The Epoch Times is a news organization that publishes stories and news that may not be consistent with mainstream US views or policies.
As part of the agreement, this company pays The Epoch Times money regardless of how many people actually read their newspaper.
Why It Was So Popular
The Epoch Times is popular because it breaks stories first, and because it tells the truth.
It wasn’t always that way. The paper has changed over time. In fact, the first versions in Chinese were printed on a printing press in my apartment in New York City. Over time, with hard work and growing popularity, The Epoch Times has grown into a financially independent publication with over 7 million readers globally.
The Epoch Times has also grown immensely in the past few years, particularly in the last few months. In November of 2015, we increased our print circulation by more than 2 million copies. As part of this increase, we expanded our web readership by almost 500,000 readers per week.
Today, The Epoch Times is larger than ever before with a global presence and an annual budget that exceeds $20 million. We’re proud of our success as a news organization that connects millions of people online and through print every week. We’re also proud that our work is aligned with the development of mankind.
Many people want to know what others think of The Epoch Times finance. Some believe in it, some don’t.
Surprisingly, many people are impressed that we’re able to do what we do using volunteer labor alone. Our volunteers know they are a very important part of The Epoch Times. They are an integral part of the success and future of the newspaper.
How The Epoch Times Created a Giant Influence Machine
So, how did we become such a giant influence machine? Here’s how:
First, we broke the traditional mold and adopted a new approach. Instead of looking for subscribers to support ourselves and our reach, we looked for more readers instead. Instead of doing what other newspapers do about business models and paywalls, we made our newspaper free to read online. That has allowed us to reach a much larger audience – not just our 7 million readers, but also the many millions of people who read our stories every week.
Second, we focused on first being a good newspaper and that requires us to be authentic and comprehensive – not only in making sure that we tell the truth as best we know it, but also by having a point of view about world events. We hold ourselves accountable for this.
Third, we re-instigated a long-standing practice known as “passing the mic.” As part of our work, we ask to hear what people think and want to say. In an online age when no one knows or cares who you are, it’s really important to be who you really are. It’s also important to use your platform in a way that brings out the best in people.
The Epoch Times has become a platform for millions of people to share their views, discuss issues and connect with others in a way that helps them better understand the world around them. We never had any intention to be a part of politics or opposition. In fact, we make a point of not taking political sides. Yet, our readers have given us a lot of leeway to express our opinions and do what we think is right. That’s why people can read the newspaper online and come away satisfied that we are not just being fair and balanced, but also standing up for what we believe in.
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